Brotox vs Regular Botox: Is There a Difference?

The Short Answer

Brotox and Botox are the same product. "Brotox" is simply a marketing term for Botox administered to men. However, the way it's administered should differ significantly.

Same Product, Different Approach

The Product

Both use botulinum toxin type A manufactured by Allergan under the brand name Botox Cosmetic. The formulation is identical regardless of the patient's gender.

The Technique

This is where the real difference lies. Experienced providers adjust their approach for male patients:

Injection patterns — Men's facial muscles are positioned differently and are typically larger.

Unit counts — Men generally need 20-30% more product due to stronger muscles.

Aesthetic goals — Male treatment focuses on maintaining masculine features while softening lines.

Key Anatomical Differences

Muscle Mass

Men have significantly more facial muscle mass:

• Larger frontalis (forehead) muscle
• Stronger corrugator (frown line) muscles
• More robust orbicularis oculi (eye area)

This requires more units to achieve the same effect.

Skin Thickness

Male skin is approximately 25% thicker than female skin. This affects:

• How wrinkles form and appear
• How the product diffuses
• Treatment depth considerations

Facial Structure

Men typically have:

• Stronger brow bone
• More angular jaw
• Different fat distribution
• Lower, straighter eyebrow position

Treatment Considerations for Men

Maintaining Masculinity

The biggest concern for most men is looking "done" or feminized. Proper male treatment:

• Preserves the natural brow position (not arched)
• Maintains some forehead movement
• Keeps angular features intact
• Aims for subtle, not dramatic, results

Common Male Treatment Areas

Dosing Differences

Typical unit requirements:

Finding a Male-Focused Provider

Not all providers are experienced with male patients. Look for:

Experience Indicators

• Male patients in before/after gallery
• Specific mention of male treatments
• Understanding of male aesthetic goals
• Conservative initial approach

Questions to Ask

1. What percentage of your patients are men?
2. How do you adjust technique for male patients?
3. Can I see before/after photos of male patients?
4. How do you ensure natural, masculine results?

The Marketing of "Brotox"

Why the Term Exists

"Brotox" emerged to:

• Make Botox more approachable for men
• Address the stigma some men feel
• Market to a growing male demographic
• Acknowledge that men have specific needs

Does the Term Matter?

Not really. What matters is:

• Provider expertise with male patients
• Appropriate technique adjustments
• Understanding of male aesthetic goals
• Natural, masculine results

Other Injectable Options

While Botox is most common, alternatives include:

Dysport

• Faster onset (2-3 days vs. 5-7)
• May spread more (good or bad depending on area)
• Often slightly less expensive

Xeomin

• "Naked" neurotoxin (no complexing proteins)
• May reduce antibody formation
• Similar results to Botox

Jeuveau

• Newer option marketed to millennials
• Comparable to Botox
• Competitive pricing

All work similarly and can be used for men.

The Bottom Line

There's no separate "Brotox" product — it's all the same Botox. What makes male treatment different is the expertise of your provider in:

• Understanding male facial anatomy
• Adjusting dosing appropriately
• Maintaining masculine aesthetics
• Delivering subtle, natural results

When choosing a provider, focus less on whether they market "Brotox" and more on their experience and approach with male patients.

Ready to find an experienced provider? Check our directory of male-friendly practitioners.